Hololive Production
Japanese virtual YouTuber agency operated by Cover Corporation
Hololive Production, also known as just Hololive (both names stylized in lowercase), is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In addition to acting as a multi-channel network, Hololive Production also handles licensing, merchandising, music production and concert organization. As of June 2026, channels operated by Hololive Production had a combined 95.2 million subscribers on YouTube. The agency includes Japanese, Indonesian and English-speaking talents, including several of the most subscribed VTubers on YouTube and some of the most watched female streamers in the world.
The name "Hololive" was initially used for Cover's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, Hololive was merged with Cover's male Holostars agency and INoNaKa music label under the unified "Hololive Production" brand.
History
2016–2019: Beginnings and growth
Cover Corporation was founded on 13 June 2016 by Motoaki "Yagoo" Tanigo, an entrepreneur who had developed video game characters in collaboration with Sanrio at the content company Imagineer and founded various startup companies. Cover at first focused on augmented (AR) and virtual reality (VR) software, and received funding from incubator firms Tokyo VR Startups and Recruit.
At the end of March 2017, the company showcased a tech demo for a program enabling real-time avatar motion capture and interactive, two-way live streaming. According to Tanigo, the idea for a "virtual idol" agency was inspired by other virtual characters, such as Hatsune Miku.
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This entry incorporates text from “Hololive Production” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.