Rockstar Energy
American energy drink trademark
Rockstar Energy (stylized as ROCKST☆R or ЯR) is a brand of energy drinks created in 2001. It had a 10% market share of the global energy drink market in 2020, the third-highest after Red Bull and Monster Energy. In 2020, the Rockstar brand and company were purchased by PepsiCo; in 2025, Celsius Holdings acquired the brand in the US and Canada. Rockstar is based in Los Angeles, California.
History
Rockstar was founded in 2001 by Russell Weiner. Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 US fluid ounces (470 ml) can size as opposed to Red Bull's 8 US fluid ounces (240 ml) can, and drawing attention to this fact with the slogan "twice the size of Red Bull for the same price".
In 2007, production and distribution for the United Kingdom and Republic of Ireland was franchised to Irn Bru owners A.G. Barr. This contract was terminated in 2020, following the acquisition by PepsiCo.
By 2007, Rockstar was one of the top three energy drink brands in North America, with a 155% growth in sales in 2004, reaching $48 million,
and had sold over a billion cans. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over 20 countries.
“Rockstar Energy” enters the record as american energy drink trademark. Crown Archives preserves that source wording while asking what Rockstar, Energy and American can confirm, complicate or overturn.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Sep 2, 2026. The linked authority identifier is Q1459797. 1 of 2 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 2001, 2020, 2025 and 2007.
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This entry incorporates text from “Rockstar Energy” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.