Go-Gurt
sweetened yogurt snack-in-a-tube, marketed at children
Go-Gurt (stylized as Go-GURT), also known as Yoplait Tubes in Canada, as Frubes in the UK and Ireland and as Petits Filous Tub's in France, is an American brand of low-fat yogurt for children. It can be sucked out of a tube, instead of being eaten with a spoon. It was introduced by the General Mills-licensed brand Yoplait in 1997, as the first yogurt made specifically for children. It is distributed in the US by General Mills through 2025 (via Yoplait USA), and thereafter by Lactalis' Midwest Yogurt.
Background
Go-Gurt grew out of a late 1990s General Mills project to launch a product called "Fun Cone", with yogurt into a cone-shape package. That project evolved from a cone to yogurt in a flexible plastic tube when a new packaging machine enabled a three-side-sealed tube. This tube is more comfortable in the mouth than four-side-sealed tubes. Don Messer (Packaging Scientist), Scott Gillespie (Packaging Engineer) and Lisa Pannell (Product Development Scientist) led the launch of Go-Gurt in 1998.
Stephen Kaufman of Green Bay, WI, a food scientist, and Jim McGuire, a research and development technician, were credited with the invention while working for General Mills in the late 1980s. Kaufman came up with the idea while he was browsing a women's magazine and saw shampoo sample inserts.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Sep 11, 2026. The linked authority identifier is Q5574569. None of the 1 selected statements returned an explicit reference. The first chronological checks are 1997, 2025 and 1998.
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This entry incorporates text from “Go-Gurt” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.