Echte Wagner
German margarine brand
Echte Wagner (German for 'Genuine Wagner') was a German brand of margarine, produced by the Wagner company in Elmshorn, Holstein, in the 20th century. The business was opened by Carl Wagner in 1907 and finally closed in 1976. It was known for offering collectible cards and in the 1950s also marbles and plastic figures with purchases. In 1930 it created the series known as Zukunftsfantasien (Imaginings of the Future), which offered glimpses of a future world, including concepts such as personal wireless communication devices and novel modes of transport.
Company
Holsteinische Pflanzenbutterfabriken Wagner & Co., G.m.b.H. ('Holstein Margarine Factories Wagner & Company') produced margarine in Elmshorn, Holstein, Germany, using the Echte Wagner brand. The first factory was opened in 1907 at Königstraße 1, Elmshorn, in what is now the town's main shopping street, by Carl Wagner, a ham and sausage wholesaler. The town was chosen for its transport links. In 1913 a larger factory was opened at Gärtnerstraße 10. In 1925, a branch factory was opened in Dommitzsch in the Province of Saxony, but was lost to the company after to the division of Germany in 1945. The company started issuing collectible cards in 1928 and in the 1950s also offered marbles and plastic figures.
“Echte Wagner” enters the record as german margarine brand. Crown Archives preserves that source wording while asking what Echte, Wagner and German can confirm, complicate or overturn.
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Mar 13, 2026. The linked authority identifier is Q121775473. None of the 1 selected statements returned an explicit reference. The first chronological checks are 1907, 1976, 1930 and 1913.
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This entry incorporates text from “Echte Wagner” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.