Zhang Xuefeng
Chinese education adviser (1984-2026)

Zhang Zibiao (张子彪; 18 May 1984 – 24 March 2026), professionally known as Zhang Xuefeng (张雪峰), was a Chinese education consultant and influencer. He became widely known in China for his advice on university major selection and postgraduate entrance exams, as well as for his outspoken and controversial commentary on education and employment.
Zhang rose to prominence in 2016 after a lecture video about postgraduate entrance examinations went viral online. He later built a large online following and a commercial education business focused on Gaokao (college entrance exam) consulting. His direct style and utilitarian approach to education attracted both popularity and criticism.
Early life and education
Zhang was born in Fuyu County, Qiqihar, Heilongjiang, China. His ancestral home was in Linqing, Shandong. He was admitted to Zhengzhou University, where he studied water supply and drainage engineering, but did not complete his degree.
Career
After leaving university, Zhang worked in the graduate examination training industry for nearly a decade before founding his own education companies in Suzhou and Beijing. He later received venture capital investment and expanded into educational consulting and online courses.
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This entry incorporates text from “Zhang Xuefeng” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.