Yogen Früz
Canadian multinational frozen yogurt and smoothy retail chain
Yogen Früz is a Canadian chain of frozen yogurt and smoothie stores that also serves healthy alternative food products. The chain is run through company-owned, franchised, and non-traditional partnerships. The chain operates worldwide and has its global headquarters in Markham, Ontario in the Greater Toronto Area of Canada.
History
Yogen Früz was founded in 1986 by brothers Michael Serruya and Aaron Serruya, who opened the firm's first outlet in August 1986 at The Promenade Shopping Centre in Thornhill, Ontario, Canada. The umlaut over the "u" in the store's name is an example of foreign branding.
The store offered made-to-order frozen yogurt in cups as well as frozen shakes mixed with fresh fruit; it was successful, and within a year the company's first franchises opened in London, Ontario. By 1989, Yogen Früz franchised its 100th store. A younger brother, Simon, joined the company in 1989 at the age of 18, while their father sold his typesetting business to oversee offices in Europe.
In December 2005, International Franchise Corp. acquired Yogen Früz and CoolBrands International's franchise division.
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This entry incorporates text from “Yogen Früz” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.