World Spirits Alliance
Open-knowledge reference entry
The World Spirits Alliance is a global trade association
History
On July 10, 2019 a number of trade organisation and companies including the Scotch Whisky Association, Pernod Richard and Diageo came together to form the World Spirts Alliance.
On April 20, 2026 Helen Medina was appointed as C.E.O of the World Spirit Alliance
Economic
In 2023, the World Spirits Alliance (WSA) released a report on counterfeit alcohol, revealing that 26% of global spirits consumption is illicit. The rate is as high as 46% in countries such as India. The report also found that in 2012, the UK lost £218 million (US$270 million) due to counterfeit alcohol, according to the EU’s Intellectual Property Office. These losses increased during the COVID-19 pandemic as criminals became more sophisticated. Today, countries and producers are countering this threat by deploying various protection systems, including authentication, traceability, and security features such as smart labels and tamper-evident lids.
On July 10, 2024, Oxford Economics and IWSR Drinks Market Analysis conducted a study on behalf of the WSA titled the WSA Global Economic Impact Study. The study found that global spirits contributed $730 billion to global GDP in 2022 and supported 36 million jobs worldwide. It also showed that the sector generated $390 billion in taxes — equivalent to the tax intake of a top 20 economy — while manufacturers spent $120 billion with their suppliers, more than half of which went to agriculture.
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This entry incorporates text from “World Spirits Alliance” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.