World Marketing Summit
organization
The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada.
The World Marketing Summit was founded and convened in 2011 by Philip Kotler. It aims to initiate global movements through marketing strategies that change human behaviour leading to a positive impact on society and living for future generations.
WMS organizes an annual Summit conference which aims to bring brought global experts to discuss the most pressing issues faced by world, including marketing, business and economics impacting poverty, health and the environment.
History
World Marketing Summit was founded in 2011 by Philip Kotler, an American marketing professor, author and consultant; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
Kotler attended a seminar in Abu Dhabi in which he first shared the idea of forming a forum of marketers who can contribute towards alleviating poverty. Later, this idea was shared with other associates in Canada and Bangladesh and finally evolved into a tangible concept. The concept gave birth to World Marketing Summit in 2012 in Dhaka, Bangladesh under the patronage of the Government of Bangladesh in collaboration with Bangladesh Brand Forum.
Organization
Headquartered in Toronto, Canada, World Marketing Summit has country representatives around the globe. It strives to be neutral and unbiased, and is not tied to any political, partisan or national interests.
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This entry incorporates text from “World Marketing Summit” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.