Wizards of Waverly Place
American fantasy teen sitcom
Wizards of Waverly Place is an American fantasy teen sitcom created by Todd J. Greenwald that aired on Disney Channel for four seasons between October 2007 and January 2012. The series centers on Alex Russo (Selena Gomez), a teenage wizard living on Waverly Place in the Greenwich Village section of New York City, who undertakes training alongside her brothers, Justin (David Henrie) and Max (Jake T. Austin), who are also equipped with magical abilities. The three siblings are trained knowing that one day they will compete to win sole custody of their family's powers. Episodes focus on Alex's challenges in keeping her secret powers hidden while she deals with the social and personal issues of her youth. She frequently uses magic in her everyday life, sometimes irresponsibly, and develops her supernatural abilities over the course of the series. The main themes depicted include family, friendship, and adolescence; the series also contains fantasy elements.
The Walt Disney Company developed the series to follow on from its successful line of comedy series in the 2000s, including Lizzie McGuire, The Suite Life of Zack & Cody and Hannah Montana. It's a Laugh Productions produced the program, and it premiered on Disney Channel on October 12, 2007. A made-for-television film adaptation, Wizards of Waverly Place: The Movie aired on the network in 2009 and was awarded a Primetime Emmy Award for Outstanding Children's Program in 2010. The series ended on January 6, 2012, to allow Gomez to take on more mature roles.
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