CACrown ArchivesThe cinema collection
Menu
Research dossier · History & Society

WatchMojo

Canadian video company

Layered newspapers, civic records and oral-history reels arranged as chronological evidence
History and societyInterpretive dossier study · Crown Archives visual atlas
Record originEnglish Wikipedia
Text licenseCC BY-SA 4.0
Source revisionSep 22, 2026
Entity authorityQ7973038
Source-derived summary

WatchMojo is a Canadian company and website which produces and distributes internet videos. Based in Montreal, WatchMojo has over a hundred employees globally, some of whom are part-timers or freelancers. They create a very high volume of short videos with low production costs, particularly Top 10 listicles, which WatchMojo uploads to social media platforms such as YouTube.

WatchMojo was founded in 2006 by CEO Ashkan Karbasfrooshan, Christine Voulieris, Raphael Daigneault, Kevin Havill and Derek Allen. Its first six years were not financially successful. It made a variety of factual brand-friendly content and made money from commissions or licensing their videos to brands such as McDonald's and Coca-Cola. In 2012, Karbasfrooshan pivoted WatchMojo's focus to YouTube and Top 10 videos. They became popular on the platform, where they have over 30,000 videos and 25 million subscribers. At one point, they were the most-subscribed Canadian channel.

Business

WatchMojo is a company and website that produces and distributes internet videos.

Editorial summary

The public source identifies “WatchMojo” as canadian video company. This brief keeps that definition visible, then builds a research path around WatchMojo, Canadian and video.

Editorial reviewA strong contextual entry point for chronology, institutions and public events when official records are distinguished from later interpretation. The current lead gives the account dated anchors—2006, 2012—that can be checked directly. The linked authority record independently contributes the date 2006-01. Its value is orientation rather than verdict, with WatchMojo, Canadian and video providing the first useful test.
Editorial analysis

Why this record matters

A short description can identify a subject without explaining its stakes. For “WatchMojo”, the useful work is to connect “canadian video company” to the records capable of establishing context and consequence.

Evidence profile

The record creator and administrative purpose are central evidence, because official documentation reflects both action and institutional priorities. The source revision retrieved here is dated Sep 22, 2026. The linked authority identifier is Q7973038. 2 of 2 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 2006 and 2012.

Critical limits

Later summaries often reconcile disputed chronology or motive more neatly than the contemporary record permits. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.

How to read it

Compare institutional narratives with records created by participants and affected communities. Dates and formal titles are useful anchors, but not substitutes for context.

Best used for
  • Event chronology
  • Institutional context
  • Locating named record creators
Verify next

Contemporary correspondence, government or organizational records, oral histories and cited historical scholarship.

Three-step research path

  1. Establish the record: confirm the title “WatchMojo”, its source revision and the description used here.
  2. Expand the search: follow WatchMojo primary sources, WatchMojo archive and WatchMojo research across catalogues and specialist indexes.
  3. Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.

Questions for further research

  1. Which source most directly establishes the central claim about “WatchMojo”?
  2. What chronology connects this entry to wider political or social change?
  3. Which voices are present, absent or mediated by the institution?
Subject index

Search terms from this dossier

Source & attribution

This entry incorporates text from WatchMojo” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.