WTYB
radio station in Bluffton, South Carolina
WTYB (103.9 FM, "Magic 103.9") is a commercial radio station licensed to Bluffton, South Carolina, United States, serving Hilton Head and the Savannah metropolitan area. Owned by Cumulus Media, it carries an urban adult contemporary format, with studios on Television Circle in Savanah, and the transmitter situated off Riverview Road near the Islands Expressway in Whitemarsh Island, Georgia.
Station history
The station was originally in Springfield, Georgia, with the call sign WGEC. It signed on the air in March 1978. This station first aired an urban adult contemporary music format from 1998-2003 as WSIS "Kiss 104" and then as "V103.9". Briefly in 2005, the station aired an Oldies format as "Cool 103.9."
The station later moved to Tybee Island. It was assigned the callsign WTYB by the Federal Communications Commission on July 9, 2004. After stunting with Christmas music and the greatest hits of Johnny Cash, the station debuted as "Magic 103.9" with an Urban AC format on January 8, 2006.
In November 2007, Cumulus attempted to transfer ownership of WTYB to a trustee, Stratus Radio LLC, with the intention of selling it to another owner in order to meet FCC ownership caps. That deal, however, ultimately fell through and Cumulus Licensing LLC retained the broadcast license.
In April 2011, after the Cumulus merger with Citadel Broadcasting, it was determined that WTYB would be one of several stations spun off to Volt Radio, LLC. The station was reclaimed from the trust effective April 28, 2016.
“WTYB” enters the record as radio station in Bluffton, South Carolina. Crown Archives preserves that source wording while asking what WTYB, radio and station can confirm, complicate or overturn.
Why this record matters
“WTYB” is worth following because a concise public description often conceals a longer documentary argument. Here, WTYB, radio and station provides the most credible route into that argument.
Place names and jurisdictional language are key evidence: both can reveal earlier catalogue descriptions and overlooked record series. The source revision retrieved here is dated Jul 18, 2026. The linked authority identifier is Q7956515. Authority coordinates are 32.059, -81.016. 3 of 3 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 1978, 1998, 2003 and 2005.
Architectural summaries often privilege surviving fabric and can understate demolished phases, contested use or displaced communities. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Treat names, boundaries and functions as historically changeable. Maps, plans, inventories and administrative records can clarify what the place meant at different dates.
- Historic place names
- Jurisdictional context
- Routes into maps and plans
Contemporary maps, plans, listed-building records, estate papers and the responsible local or national archive.
Three-step research path
- Establish the record: confirm the title “WTYB”, its source revision and the description used here.
- Expand the search: follow WTYB primary sources, WTYB archive and WTYB research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “WTYB”?
- What physical evidence or contemporary plan supports the description?
- Which earlier names or jurisdictions may reveal additional records?
Search terms from this dossier
This entry incorporates text from “WTYB” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.