WMBF-TV
NBC television affiliate in Myrtle Beach, South Carolina, United States
WMBF-TV (channel 32) is a television station licensed to Myrtle Beach, South Carolina, United States, serving as the NBC affiliate for the Grand Strand and Pee Dee regions of South Carolina. It is owned by Gray Media alongside low-power Telemundo affiliate WXIV-LD (channel 14). The two stations share studios on Frontage Road East (along US 17) in Myrtle Beach, as well as a secondary studio and news bureau on West Cheves Street in Florence; WMBF-TV's transmitter is located on Flossie Road in Bucksville, South Carolina.
Among the youngest full-power major network affiliates in the United States, WMBF-TV began broadcasting in 2008 under Raycom Media, which had inherited the construction permit from Liberty Corporation. Its construction gave the region its first in-market NBC affiliate, replacing cable and over-the-air broadcasts of two co-owned stations in adjacent markets, and a third source of local news coverage. Due to technical restrictions, WMBF's over-the-air signal is not viewable in much of the market's inland portion, including Florence, the market's second-largest city; a network of five low-power translators extends WMBF's signal to much of this area for viewers without access to cable or satellite.
History
In 1984, Moore Broadcast Industries petitioned the Federal Communications Commission (FCC) to add channel 32 to the table of allotments at Myrtle Beach, specifying the station had to be located 14 miles (23 km) southwest of town to protect two unused allotments in North Carolina, at High Point and Wilmington. Moore filed for the channel alongside seven other groups, but only three were still in the running in November 1986, when the FCC gave the nod to Coastal Carolina Broadcasting Company, a group of residents of Conway. Coastal Carolina's proposed station got a call sign, WCRD, but little else, being unable to secure financing.
The channel assignment lay fallow with no activity until 1996, when the FCC opened a last-chance window for filings to build new TV stations before turning the channels over to possible use for digital television facilities.
Begin with the source’s own compact description: “WMBF-TV” is nBC television affiliate in Myrtle Beach, South Carolina, United States. The dossier treats that line as a proposition to test through WMBF-TV, television and affiliate, not as a finished interpretation.
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Object files, edition statements, performance records and contemporary criticism preserve different stages of the work’s history. The source revision retrieved here is dated Sep 12, 2026. The linked authority identifier is Q7952661. Authority coordinates are 33.731, -79.075. 3 of 3 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 2008, 1984, 1986 and 1996.
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This entry incorporates text from “WMBF-TV” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.