WLXR (FM)
radio station in Tomah, Wisconsin
WLXR (96.1 FM, "Mix 96.1 & 97.9") is a radio station broadcasting an adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse area. The station is owned by Magnum Broadcasting and features programming from AP Radio, Compass Media Networks and Premiere Networks. The station no longer broadcasts in HD radio.
History
The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to WXYM. From 2019 to 2020, the station re-broadcast on 107.1 from WKBH-FM HD3 until it became "Alt 107.1." On September 7, 2021, WXYM added Elvis Duran for mornings.
On May 14, 2023, Magnum Communications changed the call sign from WXYM to WLXR-FM, which was the former call sign for WEQL. On May 29, the call sign changed again, to WLXR.
On May 19, 2025, WLXR shifted its format to adult contemporary, branded as "Mix 96.1 & 97.9", simulcasting on translator W250AZ 97.9 FM La Crosse.
This brief starts where responsible research should: with the source description of “WLXR (FM)” as radio station in Tomah, Wisconsin. Everything that follows is an evidence route, not borrowed authority.
Why this record matters
The subject matters to the places & architecture register because the source frames it as radio station in Tomah, Wisconsin. Its deeper value depends on whether names, dates, institutions and citations support that framing.
Place names and jurisdictional language are key evidence: both can reveal earlier catalogue descriptions and overlooked record series. The source revision retrieved here is dated Aug 10, 2026. The linked authority identifier is Q7957922. Authority coordinates are 44.026, -90.816. 3 of 3 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 1990, 1992, 1997 and 2000.
Architectural summaries often privilege surviving fabric and can understate demolished phases, contested use or displaced communities. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Treat names, boundaries and functions as historically changeable. Maps, plans, inventories and administrative records can clarify what the place meant at different dates.
- Historic place names
- Jurisdictional context
- Routes into maps and plans
Contemporary maps, plans, listed-building records, estate papers and the responsible local or national archive.
Three-step research path
- Establish the record: confirm the title “WLXR (FM)”, its source revision and the description used here.
- Expand the search: follow WLXR (FM) primary sources, WLXR (FM) archive and WLXR research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “WLXR (FM)”?
- Which authority defined the place, boundary or structure at the relevant date?
- What physical evidence or contemporary plan supports the description?
Search terms from this dossier
This entry incorporates text from “WLXR (FM)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.