Warner Music Vision
American music video company

Warner Music Vision (also known as Warner Vision and Warner Vision International) was a music video company formed in 1990 by Warner Music International to make music videos from artists and bands on Warner Bros. Records, Maverick Records, Sire Records, Atlantic Records, Elektra Records and other Warner Music Group labels and to release them on video.
In 2006, Warner Music Vision merged with the Rights Company to form Warner Music Entertainment.
Labels
WarnerVision Entertainment
The label also had a sublabel, WarnerVision Entertainment (formerly A*Vision Entertainment from 1990 until 1995), to release special interest products. The A*Vision label was set up in 1990 by Atlantic Records, and their first release was the documentary Banned in the U.S.A., a 2 Live Crew documentary video. It expanded in 1991 when it partnered with Penthouse to distribute videocassettes under the Penthouse Video label. In 1992, A*Vision expanded again by signing a co-distribution with the niche-interest VIEW Video label.
1993 saw a wave of expansion into various niche fields; this diversification (done in part to counter a sluggish market for music video-related product) began in January 1993 with the launch of two autonomous labels: KidVision, primarily focusing on children's videos, and NightVision, for adult titles. A third new label, BodyVision, was launched in February to handle health and fitness titles; while sister company Warner Home Video had obtained the rights to Jane Fonda's popular exercise titles via their buyout of Lorimar-Telepictures several years prior, Kathy Smith workout videos became BodyVision's primary offering after Smith's previous distributor, Media Home Entertainment, closed its doors. Rhino Home Video, a division of Rhino Records, signed a distribution deal with A*Vision Entertainment in March; Warner Music via Atlantic had owned 50% of Rhino since 1992, but their home video division had been going through Uni Distribution Corp.
The public source identifies “Warner Music Vision” as american music video company. This brief keeps that definition visible, then builds a research path around Warner, Music and Vision.
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Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated Aug 20, 2026. The linked authority identifier is Q7969738. VIAF identifies the subject as 268197853. The Library of Congress control number is nr00020183. 2 of 3 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1990, 2006, 1995 and 1991.
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This entry incorporates text from “Warner Music Vision” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.