Get After It Media
American television broadcast company

Get After It Media LLC, formerly known as Luken Communications and Reach High Media Group, is a privately owned American broadcast holding company, based in Chattanooga, Tennessee, which owns or operates around 80 television stations in the United States and five digital television multicast networks. The flagship station of the company is located in Chattanooga with the low-power station, WOOT-LD.
History
Luken Communications was formed in 2008 by Henry Luken III, formerly president and CEO of Equity Media Holdings. Luken Communications agreed to purchase six TV stations from Equity Media for $17.5 million and paid a $5 million installment with the rest pending on regulatory approval. In June 2008, Equity sold to Luken Retro Television Network for $18.5 million and $8.05 million Equity warrants for $1.5 million.
On January 4, 2009, a contract conflict between Equity and Luken Communications interrupted RTN programming on many of its affiliates with Luken alleging that Equity had left many obligations to RTN's creditors, including programming suppliers, unpaid. As a result, Luken restored a national feed of the network from its Chattanooga headquarters. As a result of this dispute, Luken pulled out of a deal to purchase Equity's stations in southwestern Florida.
In June 2009, Luken and Seals Entertainment Company LLC launched the male-oriented digital multicast channel Tuff TV. On March 22, 2011, Luken became part-owners of My Family TV in a joint venture with existing owner ValCom (the network later rebranded as The Family Channel after ValCom and Luken Communications ended their partnership). In June 2011, Luken Communications announced the purchase of 78 low-power translator stations from the Minority Media and Telecommunications Council for $390,000; the purchase was made in order to expand coverage of its ten existing and planned digital multicast networks with hopes to eventually acquire 400 low-power stations. In late summer 2011, Luken and Classic Media launched PBJ, featuring classic children's programs from the Classic Media library.
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This entry incorporates text from “Get After It Media” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.