Vincent Barabba
American market researcher
Vincent Barabba (born September 6, 1934) is an American market researcher, author, former head of the United States Census Bureau, and the chairman and co-founder of Market Insight Corporation. He is known for his work in the field of market research and opinion polling.
Biography
Born in Chicago, Illinois, Barabba was awarded a bachelor's degree in marketing in 1962 from California State University, Northridge and, in 1964, an MBA in marketing from the University of California, Los Angeles. He was also awarded an Honorary Doctor of Laws in 2012 by California State University, Northridge.
Beginning as political campaign survey researcher in the 1964 California Republican primary between Nelson Rockefeller and Barry Goldwater, Barabba moved on to become a business market researcher (eventually Director of Market Intelligence) for Xerox Corp. and Eastman Kodak. He co-founded and was chairman of Market Insight Corporation. Until 2003, he was General Manager of Corporate Strategy and Knowledge Development at General Motors, where he conceived and devised OnStar and MyProductAdvisor.
He is a Past President of the American Statistical Association, and served twice as head of the US Census Bureau (the only to be appointed by a President of a different political party) and currently serves as a Commissioner of the California Citizens Redistricting Commission. He is chairman of The State of The USA, a nonprofit corporation providing quality information to the American public on societal, economic, and environmental conditions.
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The entry’s evidential value lies in the named roles, institutions and publications that can be tested against primary documentation. The source revision retrieved here is dated May 22, 2026. The linked authority identifier is Q7931662. VIAF identifies the subject as 62216957. The Library of Congress control number is n79139356. 2 of 3 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1934, 1962, 1964 and 2012.
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This entry incorporates text from “Vincent Barabba” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.