Video Research
Japanese market research company
Video Research Ltd. (株式会社ビデオリサーチ) is a Japanese marketing research company conducting audience measurement for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries. Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002. Dentsu owns 34% of the company.
Controversies
Video Research sued an unnamed former Nippon Television producer in 2005 for damages. It stemmed from an incident of attempted bribery for audience rating manipulation two years ago. The case ended in an amicable, court-recommended settlement.
“Video Research” enters the record as japanese market research company. Crown Archives preserves that source wording while asking what Video, Research and Japanese can confirm, complicate or overturn.
Why this record matters
“Video Research” is worth following because a concise public description often conceals a longer documentary argument. Here, Video, Research and Japanese provides the most credible route into that argument.
Chronology, provenance and viewpoint should be read together before a broad social or political interpretation is accepted. The source revision retrieved here is dated Jun 16, 2026. The linked authority identifier is Q871188. 2 of 2 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1962, 1998, 2002 and 2005.
Institutional narratives can privilege the records that survived while minimizing voices that were never formally collected. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Compare institutional narratives with records created by participants and affected communities. Dates and formal titles are useful anchors, but not substitutes for context.
- Event chronology
- Institutional context
- Locating named record creators
Contemporary correspondence, government or organizational records, oral histories and cited historical scholarship.
Three-step research path
- Establish the record: confirm the title “Video Research”, its source revision and the description used here.
- Expand the search: follow Video Research primary sources, Video Research archive and Video research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “Video Research”?
- What chronology connects this entry to wider political or social change?
- Which voices are present, absent or mediated by the institution?
Search terms from this dossier
This entry incorporates text from “Video Research” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.