UFC 306
2024 mixed martial event in Nevada, USA
UFC 306: O'Malley vs. Dvalishvili (also known as Noche UFC 2 and branded as Riyadh Season Noche UFC for sponsorship reasons) was a mixed martial arts event produced by the Ultimate Fighting Championship that took place on September 14, 2024, at Sphere in Paradise, Nevada, part of the Las Vegas Valley, United States.
Background
Production
UFC 306 was UFC's second event (after 2023's UFC Fight Night: Grasso vs. Shevchenko 2) to be held under the "Noche UFC" banner—a commemoration of Mexico's independence day in which all but one of the matches on the card (the main event between Sean O'Malley and Merab Dvalishvili) featured at least one fighter of Mexican or Mexican American descent. As UFC's usual Las Vegas venue T-Mobile Arena had already been booked by Canelo Álvarez for his independence day fight against Edgar Berlanga, UFC booked Sphere instead as a one-off event, marking the venue's first live sporting event.
UFC founder Dana White had previously attended a concert during U2's opening residency at Sphere and was impressed by the venue's technology, stating that UFC 306 planned to "take what U2 did and multiply it by a million." Television director Glenn Weiss and Mexican-American filmmaker Carlos López Estrada were brought on to oversee the production of the event, including the content that would be displayed on Sphere's 16K resolution video display. The main card was divided into six acts which chronicled the history of Mexico from the perspective of combat; each act consisted of a 90-second introductory vignette played before each match, and an accompanying "world" that served as a backdrop on the screen during the match.
The use of Sphere resulted in UFC 306 having a higher production cost of around $20 million, in comparison to the approximately $2 million that is spent on other UFC pay-per-view events. UFC would sell a title sponsorship to an event for the first time, in which UFC 306 was marketed as "Riyadh Season Noche UFC" under an agreement with Saudi Arabia's General Entertainment Authority. Due to the production costs, UFC's long-term agreement with T-Mobile Arena operator MGM Resorts International, and the circumstances that necessitated it, White stated that it was unlikely that UFC would host another Las Vegas event at Sphere, and referred to UFC 306 as an event that "[would] never be done again".
“UFC 306” enters the record as 2024 mixed martial event in Nevada, USA. Crown Archives preserves that source wording while asking what mixed, martial and event can confirm, complicate or overturn.
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