Next Animation Studio
Taiwanese animation studio
Next Animation Studio (formerly Next Media Animation; Chinese: 蘋果動新聞; pinyin: Píngguǒ Dòng Xīnwén) is a Taiwanese subsidiary of Hong Kong–based Next Media, that creates humorous and simple CGI-animated coverage of recent news stories and sporting events and releases them through TomoNews. The shorts were originally narrated in Mandarin and subsequently subtitled in English; more recent ones are released with Chinese, English, and Japanese narration.
The studio became well-known beyond its Chinese-language audience in 2010, when it covered the revelations of Tiger Woods' extramarital affairs and the JetBlue flight attendant incident, and participated in an online video "feud" with Conan O'Brien. It collaborated with The Daily Show with Jon Stewart in creating a satirical depiction of the Wedding of Prince William and Catherine Middleton.
Related research
To examine the effects of using animation in news report by what was then called Next Media Animation on young viewers, the School of Communication of Hong Kong Baptist University conducted two studies in 2011. For the first study, an experiment with 153 college students as participants was conducted to compare the perceived credibility of news reports with and without melodramatic animation. The results show that the animation format neither enhances nor dampens news credibility. However, they also show that sound effects reduce the credibility of news reports using melodramatic animation. The perceived credibility was also related to the credibility of the news organization and the medium dependency of the viewer. The other study adopts uses and gratifications theory and surveys 312 college students to investigate their viewing of animated-news.
“Next Animation Studio” enters the record as taiwanese animation studio. Crown Archives preserves that source wording while asking what Next, Animation and Studio can confirm, complicate or overturn.
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This entry incorporates text from “Next Animation Studio” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.