Will It Blend?
2006 viral marketing webseries
Will It Blend? is a viral marketing campaign web series consisting of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender). In the show, Blendtec founder Tom Dickson attempts to blend items to demonstrate the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches. The final video was made in 2020, shortly before the sale of the company to Wasatch Group.
Premise
Each episode of the show started with Tom Dickson introducing it with the phrase "Will it blend? That is the question." followed by the title sequence. He then briefly introduced the item being blended before placing it into the blender and starting it. The item in question was blended, often with slow-motion replays. Dickson then took the item out of the blender and commented on its condition, followed by an on-screen caption of (usually) "Yes, it blends!".
“Will It Blend?” enters the record as 2006 viral marketing webseries. Crown Archives preserves that source wording while asking what Will, Blend and viral can confirm, complicate or overturn.
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Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Aug 31, 2026. The linked authority identifier is Q985802. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2020.
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This entry incorporates text from “Will It Blend?” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.