Tokopedia
Indonesian e-commerce company

PT Tokopedia is an Indonesian e-commerce company. Tokopedia is a subsidiary of GoTo, following a merger with Gojek on 17 May 2021. It is one of the most visited e-commerce platforms in Indonesia.
Tokopedia is one of Indonesia's unicorn companies, alongside Bukalapak, Gojek, OVO, and Traveloka.
As of December 2020, Tokopedia claims to have more than 350 million product listings and 42 digital products, and serves over 100 million monthly active users as well as over 9.7 million merchants on its platform.
History
William Tanuwijaya and Leontinus Alpha Edison came up with the idea for Tokopedia in 2007. While reflecting on his childhood experience, Tanuwijaya realized that access to products such as books differed between small towns and big cities, and that technology could provide better access to products. The duo launched Tokopedia two years later with starting capital from an acquaintance.
Toko is Indonesian for "shop", and is the first half of the portmanteau of the company's name, concatenated with "encyclopedia". The choice of this designation is to reflect their objective of becoming an all-encompassing marketplace for Indonesians.
This brief starts where responsible research should: with the source description of “Tokopedia” as indonesian e-commerce company. Everything that follows is an evidence route, not borrowed authority.
Why this record matters
The subject matters to the history & society register because the source frames it as indonesian e-commerce company. Its deeper value depends on whether names, dates, institutions and citations support that framing.
Chronology, provenance and viewpoint should be read together before a broad social or political interpretation is accepted. The source revision retrieved here is dated Aug 1, 2026. The linked authority identifier is Q12521890. 2 of 4 selected statements include explicit references; 3 carry qualifiers and 1 use preferred rank. The first chronological checks are 2021, 2020 and 2007.
Institutional narratives can privilege the records that survived while minimizing voices that were never formally collected. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Compare institutional narratives with records created by participants and affected communities. Dates and formal titles are useful anchors, but not substitutes for context.
- Event chronology
- Institutional context
- Locating named record creators
Contemporary correspondence, government or organizational records, oral histories and cited historical scholarship.
Three-step research path
- Establish the record: confirm the title “Tokopedia”, its source revision and the description used here.
- Expand the search: follow Tokopedia primary sources, Tokopedia archive and Tokopedia research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “Tokopedia”?
- Who created the surviving record, and for what administrative purpose?
- Which voices are present, absent or mediated by the institution?
Search terms from this dossier
This entry incorporates text from “Tokopedia” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.