This Is the Day...This Is the Hour...This Is This!
1989 studio album by Pop Will Eat Itself
This Is the Day...This Is the Hour...This Is This! is the second studio album by English rock band Pop Will Eat Itself, released on 1 May 1989 by RCA Records. It builds upon the band's 1987 debut Box Frenzy in its extensive usage of sampling, combining influences from punk rock, hip hop, heavy metal, and disco music, with samples and lyrics that reference, among many subjects, pop culture and otaku culture. Particularly influential on the album's musical style were hip hop group Public Enemy, while the album's own subtle post-punk touches would later be credited as influential. Some critics regard it as a sound collage. The album artwork, designed by The Designer's Republic, touches on nuclear warfare themes.
The album peaked at #24 for two weeks on the UK Albums Chart, and at #169 on the US Billboard 200 for six weeks. The three singles from the album – "Def. Con. One", "Can U Dig It?", and "Wise Up!
The public source identifies “This Is the Day...This Is the Hour...This Is This!” as 1989 studio album by Pop Will Eat Itself. This brief keeps that definition visible, then builds a research path around Hour, studio and album.
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Object files, edition statements, performance records and contemporary criticism preserve different stages of the work’s history. The source revision retrieved here is dated Dec 11, 2025. The linked authority identifier is Q7786036. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1989 and 1987.
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