Taiwan Beer
trademark
Taiwan Beer (Chinese: 台灣啤酒; pinyin: Táiwān Píjǐu, or 台啤; TáiPí) is a brand of mass market beer brewed by the Taiwan Tobacco and Liquor Corporation (TTL). The brand is an icon of Taiwanese culture and is applied to the best-selling beer in the country.
History
Japanese colonial period
The company known today as TTL has its origins in a government agency established by Taiwan's Japanese rulers in 1901. Initially, the Monopoly Bureau of the Taiwan Governor's Office was responsible for all opium, salt, and camphor sold in Taiwan. In 1905, tobacco was added to the list of monopolised commodities and products.
In 1907, the Japanese colonial government began taxing liquor producers to create a new revenue stream. The government then remodelled the whole of Taiwan's liquor industry, and set up much needed infrastructure and training.
Subsequently, in 1919, the Takasago Malted Beer Company, developer and owner of Taiwan's first brewery, was established by Konosuke Abe and other investors, including figures from the Japanese wine industry, with a capital investment of two million Japanese yen. "Takasago" is the word that, since Japan's Edo period, had served as the customary Japanese name for Taiwan.
The company's first brewery was erected in the then Kamihito District of Taipei.
This brief starts where responsible research should: with the source description of “Taiwan Beer” as trademark. Everything that follows is an evidence route, not borrowed authority.
Why this record matters
The subject matters to the general reference register because the source frames it as trademark. Its deeper value depends on whether names, dates, institutions and citations support that framing.
Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated May 27, 2025. The linked authority identifier is Q698485. The first chronological checks are 1901, 1905, 1907 and 1919.
Overview language is designed for orientation and should not be treated as a substitute for the evidence cited beneath it. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Use the entry as an orientation point, then follow its citations and revision history. Names, dates and institutional relationships should be checked against the original record.
- Subject orientation
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The closest primary source, responsible institution and strongest cited specialist reference.
Three-step research path
- Establish the record: confirm the title “Taiwan Beer”, its source revision and the description used here.
- Expand the search: follow Taiwan Beer primary sources, Taiwan Beer archive and Taiwan research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
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This entry incorporates text from “Taiwan Beer” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.