Swarovski
Austrian crystal and jewelry company
Swarovski (, German: [svaˈrɔfski] ) is an Austrian luxury goods conglomerate that designs, manufactures, distributes and sells jewellery, watches and glass. The company is based in Wattens, Tyrol and was founded in 1895 by Daniel Swarovski.
The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewellery, rhinestone, watches and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.
Swarovski jewellery is regarded as one of the most prestigious manufacturers of luxury goods. FashionUnited ranked Swarovski on its Most Valuable Fashion Brands list as 22nd in 2025, with a brand value of $4.8 billion.
Today, the Swarovski Crystal Business is one of the highest-grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018).
Swarovski is now run by the fifth generation of family members. It has been announced, however, that for the first time in the company's key history, senior management positions will come to be filled by non-family members during the course of 2022.
History
Daniel Swarovski was born in Jiřetín pod Bukovou, a village in northern Bohemia (now the Czech Republic), 20 km (12 miles) from the current border with Poland. His father was a glass cutter and owned a small glass factory.
This brief starts where responsible research should: with the source description of “Swarovski” as austrian crystal and jewelry company. Everything that follows is an evidence route, not borrowed authority.
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Chronology, provenance and viewpoint should be read together before a broad social or political interpretation is accepted. The source revision retrieved here is dated Sep 14, 2026. The linked authority identifier is Q611115. VIAF identifies the subject as 157473914. The Library of Congress control number is n94084342. 4 of 6 selected statements include explicit references; 3 carry qualifiers and 0 use preferred rank. The first chronological checks are 1895, 2025, 2018 and 2022.
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This entry incorporates text from “Swarovski” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.