MTV Staying Alive
nonprofit organization based in London, UK
Staying Alive is an MTV international initiative to encourage HIV prevention, promote safer lifestyle choices and fight the stigma and discrimination that fuels the HIV epidemic. Staying Alive is the world's largest HIV mass media awareness and prevention campaign in the world. It produces TV programming in the form of concerts, documentaries, public service announcements, TV film, film competitions, and others. It also has a website with celebrity content talking about safe sex.
Goals and objective
Goals
Staying Alive's aim is to reduce HIV infections among young people globally. It does this by using entertainment to publicize vital safe sex information so that young people are empowered to make safer sexual and lifestyle decisions.
Objectives
• To raise awareness and knowledge about HIV/AIDS and safer sex skills for young people.
• To fight the stigma and discrimination associated with HIV/AIDS.
• To empower young people to take concrete action to protect themselves and others against HIV/AIDS.
• To engage other businesses, media and organizations to form their own response to HIV/AIDS. This includes broadcasting or using Staying Alive material rights at no cost.
History
Staying Alive began in 1998 as a one-off award-winning documentary, with the same name, about six young people from around the world and how their lives were affected by HIV and AIDS and was hosted by George Michael.
In 2002, it expanded into an ongoing global multi-media campaign that provides targeted information about HIV and AIDS using a wide range of interventions that include programming, advocacy, and grant-making.
The public source identifies “MTV Staying Alive” as nonprofit organization based in London, UK. This brief keeps that definition visible, then builds a research path around Staying, Alive and nonprofit.
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Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated Apr 18, 2026. The linked authority identifier is Q6718859. 2 of 2 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1998 and 2002.
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This entry incorporates text from “MTV Staying Alive” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.