Squishmallows
brand of stuffed toys
Squishmallows is a brand of stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC and is owned by Jazwares, a Berkshire Hathaway company. Squishmallows are round and come in a variety of colors, sizes, animals/foods/objects, and textures. The brand has created over 3,000 Squishmallow designs.
History
Founder
Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in 1986 by Jonathan Kelly In an interview with Yahoo! Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys.
Judd Zebersky, CEO and president of Jazwares, announced a strategic partnership with Kelly Toys in 2019 to "reinvigorate and expand distribution" of its Russ Berrie brand, which Jazwares had acquired in 2018. After collaborating for a year, Jazwares acquired Kelly Toys to expand its marketplace position and obtain additional marketplace licenses for the brand. Kelly Toys was acquired by Jazwares, a Berkshire Hathaway company, in 2020. The official partnership was announced in April 2020 by Zebersky along with Kelly Toys and their parent company, Alleghany Corporation.
“Squishmallows” enters the record as brand of stuffed toys. Crown Archives preserves that source wording while asking what Squishmallows, brand and stuffed can confirm, complicate or overturn.
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Sep 9, 2026. The linked authority identifier is Q109535860. None of the 1 selected statements returned an explicit reference. The first chronological checks are 2017, 1986, 2019 and 2018.
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This entry incorporates text from “Squishmallows” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.