Squares (crisps)
brand of crisps
Squares, formerly known as Square and Square Crisps, are a British brand of square-shaped snack made by Walkers, a subsidiary of PepsiCo, and sold in Britain. They were originally made by Smiths Food Group.
History
The crisps have been around since at least 1978 and went under the name of Square Crisps. Several of their advertisements featured the comedian Lenny Henry and were marketed with slogans such as "more of a crunch than a crisp" and "the crisp that isn't a crisp". Following PepsiCo's acquisition of both Walkers and Smiths in 1989 Square Crisps were renamed to simply Square, and labelled as potato snacks.
The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. The name of the crisps was changed to Squares shortly afterward.
Design
The design of Squares packets have changed several times. The design during the 1980s emphasised that they had 25% lower fat than regular crisps and the packaging of the salt and vinegar Squares was a much lighter shade of blue than what is currently used.
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This entry incorporates text from “Squares (crisps)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.