Music in advertising
music integrated into mass electronic media advertisements to enhance its success
Music in advertising refers to music integrated into mass electronic media advertisements to enhance its success. Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly affect the emotional response to television commercials." It also affects the musicians whose music is featured in advertisements.
Functions of music in advertising
In advertising, "music can serve the overall promotional goals in one or more of several capacities." David Huron proposes six primary categories, which include: entertainment, structure and continuity, memorability, lyrical language, targeting, and authority establishment. Also, it can be used to appeal to a person's emotions and senses. The targeting of one's emotions is done so that the audience is swayed toward what is being advertised. Using music to influence a person's emotional state is effective, since "music has a significant influence on the consumer's emotional state and mood, which is an important concept in the establishment of attitudes since mood states seem to bias judgments and opinions in the same direction as the mood state". Being able to use music in advertising has made advertisements more enticing and attention-getting for the audience. Fifteen seconds is currently the standard duration of a television commercial so advertisers need to be able to successfully grab their audience's attention, which music does.
Entertainment
The entertainment aspect of music helps make an advertisement more appealing by adding aesthetic value to it. An advertisement that has high aesthetic value will be able to capture more attention from the audience.
The public source identifies “Music in advertising” as music integrated into mass electronic media advertisements to enhance its success. This brief keeps that definition visible, then builds a research path around Music, advertising and music.
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Oct 27, 2025. The linked authority identifier is Q461064. The Library of Congress control number is sh85088915. None of the 1 selected statements returned an explicit reference.
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This entry incorporates text from “Music in advertising” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.