Mores
customary behaviour

Mores (, sometimes ; from Latin mōrēs [ˈmoːreːs], plural form of singular mōs, meaning "manner, custom, usage, or habit") are social norms that are widely observed within a particular society or culture. Mores determine what is considered morally acceptable or unacceptable within any given culture. A folkway is what is created through interaction and that process is what organizes interactions through routine, repetition, habit and consistency.
William Graham Sumner (1840–1910), an early U.S. sociologist, introduced both the terms "mores" (1898)
and "folkways" (1906) into modern sociology.
Mores are strict in the sense that they determine the difference between right and wrong in a given society, and people may be punished for their immorality which is common place in many societies in the world, at times with disapproval or ostracizing. Examples of mores include traditional prohibitions on lying, cheating, causing harm, alcohol use, drug use, marriage beliefs, gossip, slander, jealousy, disgracing or disrespecting parents, refusal to attend a funeral, politically incorrect humor, sports cheating, vandalism, leaving trash, plagiarism, bribery, corruption, saving face, respecting your elders, religious prescriptions and fiduciary responsibility.
Folkways are ways of thinking, acting and behaving in social groups which are agreed upon by the masses and are useful for the ordering of society. Folkways are spread through imitation, oral means or observation, and are meant to encompass the material, spiritual and verbal aspects of culture. Folkways meet the problems of social life; we feel security and order from their acceptance and application. Examples of folkways include: acceptable dress, manners, social etiquette, body language, posture, level of privacy, working hours and five day work week, acceptability of social drinking—abstaining or not from drinking during certain working hours, actions and behaviours in public places, school, university, business and religious institution, ceremonial situations, ritual, customary services and keeping personal space.
The public source identifies “Mores” as customary behaviour. This brief keeps that definition visible, then builds a research path around Mores, customary and behaviour.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Jul 25, 2026. The linked authority identifier is Q1115221. The Library of Congress control number is sh85080593. 1 of 1 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 1840, 1910, 1898 and 1906.
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This entry incorporates text from “Mores” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.