Slip-Slop-Slap
mnemonic Slogan
Slip-Slop-Slap (originally Slip! Slop! Drop!) is a mnemonic slogan for reducing unhealthy sun exposure by slipping on a shirt or rash guard, slopping on sunscreen, and slapping on a sun hat. It was prominent in Australia and New Zealand during the 1980s, originating as the jingle in a televised public service announcement in which an anthropomorphic mascot named Sid the Seagull would sing and dance to the phrase.
The campaign, originally funded by public donations, was launched by Cancer Council Victoria in 1981 to combat high rates of skin cancer in Australia, and achieved high nationwide awareness over its original run. It was briefly and less successfully revived in 2010, with Sid the Seagull singing to a revised jingle "Slip, Slop, Slap, Seek and Slide", adding seeking shade and sliding on wraparound sunglasses to the advice. An alternate version known as "Slip, Slop, Slap and Wrap" was used in New Zealand, where the mascot was a tiger prawn named Tiger, voiced by Anthony Samuels from What Now. Some Canadian cities have also started their own Slip-Slop-Slap campaigns. In Britain, it was featured in a BBC Breakfast report on 27 June 2011.
In November 2023, the National Film and Sound Archive added the Slip!
The public source identifies “Slip-Slop-Slap” as mnemonic Slogan. This brief keeps that definition visible, then builds a research path around Slip-Slop-Slap, mnemonic and Slogan.
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This entry incorporates text from “Slip-Slop-Slap” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.