Overpackaging

Overpackaging is the use of excess packaging. The Institute of Packaging Professionals defines it as "a condition where the methods and materials used to package an item exceed the requirements for adequate containment, protection, transport, and sale". It aligns with the hierarchy principle of reduce, rescue, recycle, prioritizing the elimination of unnecessary package.

Reducing overpackaging is a key strategy in source reduction, which aims to minimize waste before it is generated. It aligns with the waste hierarchy principle of reduce, reuse, recycle, where eliminating unnecessary packaging takes precedence over recycling or disposal. In some cases, the degree of excessive packaging is quite obvious; while in others, whether it is excessive packaging or not may be subject to dispute depending on the assessment criteria.

For example, luxury packaging frequently uses more packaging than the minimum requirements. The enterprises hold that additional packaging is beneficial for protecting the products and enhancing their sales appeal. It can convey the brand concept, boost the visual appeal of the products, and increase the sense of ritual when consumers purchase luxury goods. Gift wrapping traditionally involves additional layers, though consumer preferences and cultural practices sustain its use.