Love Yourself: Her
2017 EP by BTS
Love Yourself: Her (stylized as LOVE YOURSELF 承 'Her') is the fifth extended play by South Korean boy group BTS. The EP was released on September 18, 2017, by Big Hit Entertainment. The album was released in four versions and contains nine tracks, with "DNA" as its lead single.
Background
Love Yourself: Her is the first album to be released since BTS revealed their new "brand identity" on July 4, 2017, complete with a new, simplified logo. On September 18, the album was released alongside the music video for its lead single, "DNA". In the 24 hours after release, the "DNA" music video had been viewed 21 million times, becoming the first K-pop group music video to reach over 20 million views in 24 hours.
Composition
Sonically, the EP served as "a dual exploration of the group's electro-pop and hip-hop leanings," with the first half consisting of "dance tracks that emphasize the group's vocals" while in the second half "the act's hip-hop side arrives in earnest...delivering powerful rap performances."
"Love Yourself" series which sought the enlightenment of self-love through the "起承轉結" (Korean: 기승전결; RR: giseungjeongyeol) narrative sequence of "beginning, development, turn, and conclusion." In the narrative sequence, the EP represented the "承," or "development" of the series and is considered by RM to be one of the major turning points in BTS' career. Within the larger narrative, Love Yourself: Her described the joy and happiness of falling in love.
Commercial performance
Love Yourself: Her recorded 1,051,546 stock pre-orders from August 25–31, making BTS the first K-pop group to reach and cross one million pre-orders with a single album. The EP debuted at number one on the South Korean Gaon Album Chart, while its lead single "DNA" debuted at number two on the Gaon Digital Chart—all tracks from the EP also placed in the top 40 of the chart. According to the monthly Album Chart, released on October 14, the album was the highest-selling release of September 2017, with 1,203,533 copies sold since its release on September 18.
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