Simon Hammond
Australian author
Simon Hammond (born 23 January 1962) is an Australian author, entrepreneur, journalist, business advisor and international keynote speaker.
Born in the United Kingdom, Hammond relocated to Australia in 1969, at the age of seven. He lived in Adelaide with his family through the assisted migration scheme before the family moved to Melbourne. Hammond still resides in Melbourne today.
Hammond attended Salesian College in Victoria from 1974 to 1979, before studying a Bachelor of Journalism at RMIT in 1980. Now, as Industry Fellow in the Faculty of Business and Law at Swinburne University, he resides as an adjunct professor after co-developing the Branding & Innovation Unit teaching Be brands and social insights within the Master of Marketing.
Currently the director and founder of Hammond Thinking and 50 Crates in Melbourne, Australia, Hammond is the author of four books on brand strategy and has founded six brand communications agencies.
Viewpoints
Hammond developed the BE Brand philosophy, maintaining that when a business stands for something based on the emotive drivers of its customer, this will lead to connection and sense of belonging. The BE Brand business strategy process is used in 11 countries across four continents.
Hammond's "MOST" framework from his new book Brutal Truths is also being used alongside BE Branding and the Socratic Method in his new teaching venture - Theatre of Thinking.
Begin with the source’s own compact description: “Simon Hammond” is australian author. The dossier treats that line as a proposition to test through Simon, Hammond and Australian, not as a finished interpretation.
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The entry’s evidential value lies in the named roles, institutions and publications that can be tested against primary documentation. The source revision retrieved here is dated Jun 17, 2026. The linked authority identifier is Q16194575. VIAF identifies the subject as 132938355. The Library of Congress control number is no2010112256. 2 of 3 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1962, 1969, 1974 and 1979.
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This entry incorporates text from “Simon Hammond” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.