Shopow
online social shopping website and search engine
Shopow.com is an online social shopping website and shopping search engine. In 2009 Mike Harty and Kevin Flood founded Shopow, meaning "shopper power", which was meant as a place where users could "share deals, reviews and trends with friends". Shopow has also been described as "the Facebook of shopping" Shopow is headquartered in Manchester, England and also has offices in Nottingham, England.
Shopow serves a shopping comparison services to shoppers in the United Kingdom, and also features patent pending technology which is used by publisher websites in order to serve shopping comparison services to their users. As of July 2011, Shopow has a direct working relationship with over 10,000 retailers and has signed up 3,500 members. Shopow allows users to compare prices like traditional price comparison websites but also integrates various social functions which allow users to re-order search results.
Shopow acts as a social commerce platform for online retailers, providing aggregated social network features pertaining to shopping. Shopow's social commerce features a review aggregator service which collects and aggregates reviews from leading e-commerce websites. Shopow acts as the data source for other websites and also offers an Ad serving platform which generates revenue on a CPA basis.
Shopow is part of a new wave of cloud based website applications to come out of the North West of England.
“Shopow” enters the record as online social shopping website and search engine. Crown Archives preserves that source wording while asking what Shopow, online and social can confirm, complicate or overturn.
Why this record matters
“Shopow” is worth following because a concise public description often conceals a longer documentary argument. Here, Shopow, online and social provides the most credible route into that argument.
Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Oct 8, 2025. The linked authority identifier is Q7501168. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2009 and 2011.
A concise general-reference account can conceal disagreements about scope, terminology or the weight assigned to individual sources. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Use the entry as an orientation point, then follow its citations and revision history. Names, dates and institutional relationships should be checked against the original record.
- Subject orientation
- Search vocabulary
- Locating named sources
The closest primary source, responsible institution and strongest cited specialist reference.
Three-step research path
- Establish the record: confirm the title “Shopow”, its source revision and the description used here.
- Expand the search: follow Shopow primary sources, Shopow archive and Shopow research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “Shopow”?
- Which institution is responsible for the underlying evidence?
- What terminology or title could unlock a more precise catalogue search?
Search terms from this dossier
This entry incorporates text from “Shopow” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.