Share of throat
unit of worldwide beverage consumption

Share of throat is a beverage industry term that refers to the proportion of the world's beverage consumption produced by a single company. The term was originally coined by Coca-Cola as "throat share", in order to measure how much of the world's beverages were theirs, but is now more commonly referred to as share of throat.
“Share of throat” enters the record as unit of worldwide beverage consumption. Crown Archives preserves that source wording while asking what Share, throat and unit can confirm, complicate or overturn.
Why this record matters
“Share of throat” is worth following because a concise public description often conceals a longer documentary argument. Here, Share, throat and unit provides the most credible route into that argument.
Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated May 11, 2026. The linked authority identifier is Q55633012. None of the 0 selected statements returned an explicit reference.
The absence of detail may reflect summary conventions rather than a lack of surviving documentation. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
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Three-step research path
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Questions for further research
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This entry incorporates text from “Share of throat” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.