Iveco Massif
Utility 4x4 vehicle
The Iveco Massif is a utility 4×4 vehicle mainly aimed at the utility services and military markets and was part of Iveco’s 4×4 and off-road range, which also includes the Trakker lorry and Daily 4×4 van. Massif was produced by Santana Motor from 2007 to 2011 and its rebadged and restyled version of the Santana PS-10. In 2010, due to poor sales and Fiat Group's ability to serve the European 4×4 market with imported Jeeps, such as the Jeep Wrangler, that replaced Santana in the Spanish market, Iveco decided to stop the agreement with Santana. In 2011 the owner of Santana, the Government of Andalusia, decided to close down the company and its car factory and 1,341 people were laid off or retired prematurely. From 6,692 cars made in 2007, the company manufactured 1,197 in 2009 and no more than 769 in 2010.
Overview
The Massif was produced in Linares, Spain, by Santana Motor and was marketed by Iveco (the commercial section of the Fiat motor company) and competed with the Land Rover Defender at the utility end of the 4×4 market.
The Massif is essentially a revamped and restyled version of the Santana PS-10, which (like the Defender) is itself a derivative of the Land Rover series which Santana formerly built under licence. The Massif was part of a joint venture between Iveco and Santana; Iveco announced in Madrid in May 2006 that it was essentially taking over the PS-10 product. Iveco already supplied the engine and drive-train to Santana for its PS-10 model, so this seemed a logical progression.
The Massif was produced alongside the Santana PS-10.
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This entry incorporates text from “Iveco Massif” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.