Samelet
Israeli auto importer
Samelet (abbreviation of the Hebrew for Mediterranean Car Agency) is a privately held Israeli dealership of imported automobiles. The company has been the sole importer of Fiat in Israel, and is the official representative of Subaru, Ferrari, and the FCA automobile corporation which includes Fiat and Chrysler. Samelet employs 350 workers country-wide. Shai Feldman served as the company's CEO from 2019 to 2025, and as of 2026, the position is held by Gili Priente. It represents 20% of the car brands in Israel, and operates a network of branches throughout the country.
History
20th century
Samelet was founded in 1946, by businessman Avraham Goldstein-Goren, after being awarded exclusivity to import the vehicles of the Italian Fiat Group to the territories of Mandatory Palestine and the Middle East. After the establishment of the State of Israel, the company continued to hold concessions in Israel, although in the first years, imports were restricted due to a shortage of foreign currency. In 1960, all restrictions on vehicle imports were lifted and the company grew rapidly. In 1964, construction of a showroom and garage in central Tel Aviv began; it was inaugurated in 1965. In 1971, the company opened a showroom and garage in central Jerusalem.
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This entry incorporates text from “Samelet” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.