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Research dossier · General Reference

Salesforce Marketing Cloud

Digital marketing automation provider

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General referenceInterpretive dossier study · Crown Archives visual atlas
Record originEnglish Wikipedia
Text licenseCC BY-SA 4.0
Source revisionJul 24, 2026
Entity authoritySource title only
Source-derived summary

Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.

Editorial summary

“Salesforce Marketing Cloud” enters the record as digital marketing automation provider. Crown Archives preserves that source wording while asking what Salesforce, Marketing and Cloud can confirm, complicate or overturn.

Editorial reviewA practical starting point whose main value is the path it opens into stronger specialist and primary sources. The current lead gives the account dated anchors—2000, 2007—that can be checked directly. The selected authority fields contribute no independent date. Its strongest next move is a source search built around Salesforce, Marketing and Cloud.
Editorial analysis

Why this record matters

“Salesforce Marketing Cloud” is worth following because a concise public description often conceals a longer documentary argument. Here, Salesforce, Marketing and Cloud provides the most credible route into that argument.

Evidence profile

Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Jul 24, 2026. The first chronological checks are 2000 and 2007.

Critical limits

A concise general-reference account can conceal disagreements about scope, terminology or the weight assigned to individual sources. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.

How to read it

Use the entry as an orientation point, then follow its citations and revision history. Names, dates and institutional relationships should be checked against the original record.

Best used for
  • Subject orientation
  • Search vocabulary
  • Locating named sources
Verify next

The closest primary source, responsible institution and strongest cited specialist reference.

Three-step research path

  1. Establish the record: confirm the title “Salesforce Marketing Cloud”, its source revision and the description used here.
  2. Expand the search: follow Salesforce Marketing Cloud primary sources, Salesforce Marketing Cloud archive and Salesforce research across catalogues and specialist indexes.
  3. Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.

Questions for further research

  1. Which source most directly establishes the central claim about “Salesforce Marketing Cloud”?
  2. Which cited source is closest to the event, object or claim?
  3. Which institution is responsible for the underlying evidence?
Subject index

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Source & attribution

This entry incorporates text from “Salesforce Marketing Cloud” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.