RewardVille
retired virtual game currency
RewardVille is Zynga's defunct virtual in-game currency and rewards program. Launched in March 2011 and retired on 5 December 2012, the program allowed players to earn exclusive Zynga-specific points and coins that could be spent within Zynga games or used to unlock virtual goods for use in the games or to gift to other players. Players collected "zCoins" currency and "zPoints", which could be used to upgrade a user's Zynga status. Players could earn as many as 80 zPoints per game or 300 zPoints total in one day, by playing Zynga games.
RewardVille was available in French, Italian, German, Spanish, Portuguese, and English.
In a partnership with Lady Gaga, virtual items such as a Lady Gaga Gyrosphere in CityVille, a Lipstick Gun in Mafia Wars and a Paws Up Statue for FrontierVille were available in RewardVille. It was the first time Zynga had partnered with an artist to offer exclusive items.
In a partnership with Pizza Hut, a $5 or more donation to benefit the World Hunger Relief campaign gave players a choice of a Food Wagon for use in FarmVille, a Nutrition Center for use in CityVille, a Farm for use in Empires & Allies, or a Merino Sheep for use in The Pioneer Trail.
The public source identifies “RewardVille” as retired virtual game currency. This brief keeps that definition visible, then builds a research path around RewardVille, retired and virtual.
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Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Sep 5, 2026. The linked authority identifier is Q7319029. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 2011 and 2012.
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This entry incorporates text from “RewardVille” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.