Rainbow/PUSH
American non-profit organization

Rainbow/PUSH is an American nonprofit organization formed as a merger of two nonprofit organizations founded by Jesse Jackson: Operation PUSH (People United to Save Humanity) and the National Rainbow Coalition. The organizations pursue social justice, civil rights, and political activism.
In December 1971, Jackson resigned from Operation Breadbasket after clashing with Ralph Abernathy and founded Operation PUSH. In 1984, Jackson founded the National Rainbow Coalition. It merged with PUSH in 1996. The combined organization's national headquarters is on the South Side of Chicago and it has regional branches in Washington, D.C., New York City, Los Angeles, Detroit, Houston, Atlanta, Silicon Valley, New Orleans, and Boston.
Operation PUSH raised public awareness to initiate corporate action and government sponsorship. The National Rainbow Coalition became a prominent political organization that raised public awareness of numerous political issues and consolidated a large voting bloc. The merged entity has undertaken numerous social initiatives.
PUSH
Operation PUSH, an acronym for People United to Save (later Serve) Humanity, was an organization that advocated black self-help and achieved a broad audience for its liberal stances on social justice and civil rights.
Operation PUSH's origins can be traced to a factional split in Operation Breadbasket, an affiliate of the Southern Christian Leadership Conference.
This brief starts where responsible research should: with the source description of “Rainbow/PUSH” as american non-profit organization. Everything that follows is an evidence route, not borrowed authority.
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The subject matters to the history & society register because the source frames it as american non-profit organization. Its deeper value depends on whether names, dates, institutions and citations support that framing.
Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated Sep 25, 2026. The linked authority identifier is Q9066006. 2 of 2 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 1971, 1984 and 1996.
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This entry incorporates text from “Rainbow/PUSH” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.