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Sprinklr

social media marketing software company

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Record originEnglish Wikipedia
Text licenseCC BY-SA 4.0
Source revisionSep 6, 2026
Entity authorityQ18636409
Source-derived summary

Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.

Sprinklr was founded in 2009 by technology executive Ragy Thomas. On June 23, 2021, the company went public on the New York Stock Exchange under the symbol CXM, pricing 16.6 million shares at $16 each and raising approximately $266 million, valuing the company at roughly $4 billion.

History

In 2009, Sprinklr was founded by Ragy Thomas, a technology marketing executive previously with email marketing company Bigfoot International. Thomas initially funded the company himself, with servers operating out of the basement of his home. The company's name came from the metaphor of a brand carefully watering its social media presence. Early customers included Cisco, Dell, and Virgin America.

In March 2015, the company announced the launch of its Experience Cloud platform, a way for companies to manage interactions over 23 social media channels and websites.

In April 2017, the company expanded from social media management to customer experience management, with the launch of new products for its Experience Cloud platform, ranging from social listening tools to content marketing.

Editorial summary

“Sprinklr” enters the record as social media marketing software company. Crown Archives preserves that source wording while asking what Sprinklr, social and media can confirm, complicate or overturn.

Editorial reviewA sound reference starting point where classification, measurement and the date of the underlying evidence remain visible. The current lead gives the account dated anchors—2009, 2021, 2015, 2017—that can be checked directly. The linked authority record independently contributes the date 2009. Its strongest next move is a source search built around Sprinklr, social and media.
Editorial analysis

Why this record matters

“Sprinklr” is worth following because a concise public description often conceals a longer documentary argument. Here, Sprinklr, social and media provides the most credible route into that argument.

Evidence profile

Stable identifiers, scientific names and standards terminology offer the best bridge between this overview and specialist evidence. The source revision retrieved here is dated Sep 6, 2026. The linked authority identifier is Q18636409. 2 of 2 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 2009, 2021, 2015 and 2017.

Critical limits

A general summary may omit uncertainty, sample limits or methodological disagreement that is explicit in the technical record. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.

How to read it

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  2. Expand the search: follow Sprinklr primary sources, Sprinklr archive and Sprinklr research across catalogues and specialist indexes.
  3. Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.

Questions for further research

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Source & attribution

This entry incorporates text from Sprinklr” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.