Bait (TV series)
2026 British television series
Bait is a 2026 British television series created by Riz Ahmed. It was developed at Jax Media in association with Left Handed Films for Amazon MGM Studios. The series stars Ahmed, Guz Khan, Ritu Arya, and Sheeba Chaddha. It had its world premiere at the 2026 Sundance Film Festival, and was released on 25 March 2026 on Amazon Prime Video. The drama follows a British Pakistani actor as he auditions for the role of James Bond amid public backlash and family relationships.
The series has been described as blend of industry satire, dark comedy, semi-autobiography, and family psychodrama. It received critical acclaim from critics, with praise for the performances and writing.
Premise
After Shah Latif, a struggling actor from a west London Pakistani Muslim family, auditions for the role of James Bond, he must navigate public backlash and family relationships while suffering an existential crisis. The series sardonically examines his life over four days through the intersection of fame, publicity, and the British Asian immigrant experience as viewed through Shah's interpersonal relationships.
Cast
Riz Ahmed as Shah Latif
Muhammad Abdur-Rahman Toheed plays a 12 year old Shah in flashbacks.
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This entry incorporates text from “Bait (TV series)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.