Campa Cola
soft drink brand in India
Campa Cola is a soft drink brand in India. It was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India when India imposed restrictions on foreign products. It was popular until the advent of the foreign players Pepsi and Coca-Cola after the liberalisation policy of the P. V. Narasimha Rao government in 1991.
History
Campa Cola was a drink created by the Pure Drinks Group, owned by Mohan Singh in the 1970s.
Pure Drinks Group were the pioneer in the Indian soft drink industry when they introduced Coca-Cola into India in 1949 and were the sole manufacturer and distributor of Coca-Cola until the 1970s when the drink industry was nationalised for Indian interests. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually dominated the entire Indian soft drink industry for about 15 years. Then they started Campa Cola during the absence of foreign competition with the logo heavily based on Coca-Cola's. The brand's slogan was "The Great Indian Taste", an appeal to nationalism.
The public source identifies “Campa Cola” as soft drink brand in India. This brief keeps that definition visible, then builds a research path around Campa, Cola and soft.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Jun 26, 2026. The linked authority identifier is Q1106176. 2 of 2 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1991 and 1949.
Overview language is designed for orientation and should not be treated as a substitute for the evidence cited beneath it. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
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This entry incorporates text from “Campa Cola” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.