Communications manager
person entrusted with the management of strategic communication processes between an organization and its stakeholders
A communications manager, sometimes called public relations manager or pr manager, is a person entrusted with the management (planning, implementation and controlling) of strategic, goal-oriented communication processes between organizations (companies, associations, authorities, NGOs, etc.) and their respective stakeholders.
Typical job titles for communications managers are - depending on their level - Communications manager, Communications Director, Vice President Communications and Chief Communications Officer (CCO). The activity is not to be equated with that of the press or media spokesperson, who is only responsible for communication with the media (media relations). However, the area of media relations makes up a large (but declining) area of work for communication managers.
Fields of work
Communication managers work in commercial enterprises, government organizations/authorities, non-governmental organizations (associations and other NGOs), scientific institutions, parties and other organizations.
The areas in which communication managers work include the following communication disciplines:
Media relations
Internal communications
Marketing communications
Public affairs (representation of interests and lobbying)
Sales communications
Investor relations
Typical tasks and objectives include:
overall management of strategic communications
the evaluation of communication activities and measurement of success (communication controlling)
brand communications
internal advice and training
CSR communications
Professional associations
Communications manager is a profession, with professional organizations on international, national and regional levels:
European Association of Communication Directors (EACD), the professional association for senior communication managers (communication directors) in companies, headquartered in Brussels
Prominent examples
Prominent examples of high-level communications managers include:
the current White House Communications Director
the current Downing Street Director of Communications to the Prime Minister of the United Kingdom
References
External links
Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries.
The public source identifies “Communications manager” as person entrusted with the management of strategic communication processes between an organization and its stakeholders. This brief keeps that definition visible, then builds a research path around Communications, manager and person.
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The record creator and administrative purpose are central evidence, because official documentation reflects both action and institutional priorities. The source revision retrieved here is dated Apr 27, 2024. The linked authority identifier is Q2957754. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2020.
Later summaries often reconcile disputed chronology or motive more neatly than the contemporary record permits. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
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This entry incorporates text from “Communications manager” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.