Pretty (advertisement)
2006 Nike television advertisement
Pretty (or I Feel Pretty) is a television advertisement launched in 2006 by Nike, Inc. to promote its "Nike Women" brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. Pretty debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zachariáš, with post-production and VFX work by The Mill.
The piece was a critical and popular success. It garnered several advertising and television industry awards.
Sequence
Pretty follows a day in the life of Russian tennis player Maria Sharapova. It shows her getting ready, leaving The Waldorf-Astoria Hotel and travelling by limousine to a match at New York City's Arthur Ashe Stadium pursued by paparazzi.
The public source identifies “Pretty (advertisement)” as 2006 Nike television advertisement. This brief keeps that definition visible, then builds a research path around Pretty, advertisement and Nike.
Why this record matters
A short description can identify a subject without explaining its stakes. For “Pretty (advertisement)”, the useful work is to connect “2006 Nike television advertisement” to the records capable of establishing context and consequence.
Object files, edition statements, performance records and contemporary criticism preserve different stages of the work’s history. The source revision retrieved here is dated May 29, 2026. The linked authority identifier is Q7242196. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2006.
Titles can refer to several editions, objects or performances, making precise identification essential before interpretation. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Separate the work, its editions or performances, and its later reception. Catalogue records, publication histories and object files often preserve different parts of that story.
- Identifying works and editions
- Tracing reception history
- Finding collection records
The original object or edition, catalogue raisonné, performance record, rights file and holding institution.
Three-step research path
- Establish the record: confirm the title “Pretty (advertisement)”, its source revision and the description used here.
- Expand the search: follow Pretty (advertisement) primary sources, Pretty (advertisement) archive and Pretty research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “Pretty (advertisement)”?
- Which edition, object, performance or recording is being described?
- How did later circulation or interpretation alter the work’s reception?
Search terms from this dossier
This entry incorporates text from “Pretty (advertisement)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.