Power Balance
hologram bracelet
Power Balance is the original brand of hologram bracelets claimed by its manufacturers and vendors to use "holographic technology" to "resonate with and respond to the natural energy field of the body" to increase athletic performance. Numerous independent studies of the device have found it to be no more effective than a placebo for enhancing athletic performance. As a result, in 2010, the Australian distributor, Power Balance Australia Pty Ltd, was forced by the Australian Competition & Consumer Commission (ACCC) to retract any previous claims.
History
The product was originally promoted at trade shows in the beginning of 2006 using applied kinesiology as its effective sales tool. The bracelets went on sale in 2007 and had several celebrity endorsements. The bracelets became a trend among high school, collegiate, and professional sports teams between 2008 and 2012. This sustained prevalence compelled journalist Darren Rovell to remark that "a growing number of professional sportsmen and their attendants are starting to sound like New Age crystal healers." CNBC Sports named Power Balance Product of the Year in 2010 for its strong sales and celebrity endorsements.
Power Balance headquarters, which was located in Laguna Niguel, California, at the time, denied that they made any medical or scientific claims about their products. However, the company had been the focus of significant criticism, particularly for false advertising. The Power Balance bracelet has been described as "like the tooth fairy" and a "very successful marketing scam".
“Power Balance” enters the record as hologram bracelet. Crown Archives preserves that source wording while asking what Power, Balance and hologram can confirm, complicate or overturn.
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“Power Balance” is worth following because a concise public description often conceals a longer documentary argument. Here, Power, Balance and hologram provides the most credible route into that argument.
Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Jul 13, 2026. The linked authority identifier is Q210494. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2010, 2006, 2007 and 2008.
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This entry incorporates text from “Power Balance” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.