Post Consumer Brands
American consumer cereal brand
Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals), also known as Post, is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Honey Bunches of Oats, Golden Crisp, Grape-Nuts, Honeycomb, Pebbles, and Waffle Crisp, among others. The company also produces several pet food brands, including Rachael Ray Nutrish, Kibbles 'n Bits, and 9Lives, and markets Peter Pan Peanut Butter.
History
C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients' diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum. Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative. Its advertising slogan, which he coined himself, was, "There's a Reason." Postum's main ingredients were naturally caffeine-free wheat grain, bran, and molasses.
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This entry incorporates text from “Post Consumer Brands” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.