Outsourcing of animation to the Philippines
Open-knowledge reference entry
The Western animation industry (mainly that of the United States and Japan) has largely been outsourcing animated projects to the Philippines since the 1980s.
History
Origins
The animation industry in the Philippines traces its origins back to the 1980s, during and after the Marcos regime. Being one of the earlier players in the industry, with the local Philippine animation industry scene being around for already twenty years, the Philippines is considered one of the stronger Asian players in the realm of animation globally. The rising need for outsourced services, mainly from the United States and Europe, caused the continued flourishing of animation studios in the country. These animation studios were for the most part export-driven and catered mostly to the demands of these foreign animators. Among the first few animation studios in the country include Burbank Animation Inc., Asian Animation, and Fil-Cartoons. The clientele of Philippine studios supply the demand coming from the United States and Europe. Today, the country is regarded as one of the main and "stronger players" in outsourced and global animated cartoon production. The Philippines is second to India in providing services related to business outsourcing.
Progress and development
In 1983, Burbank Animation Inc., an Australian company, established a branch in the Philippines.
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