Ad hominem
fallacious argumentative strategy that avoids genuine discussion of the topic by instead attacking the character, motive etc. of the person(s) associated with the argument

Ad hominem, short for argumentum ad hominem ('argument directed at the person'), is a rhetorical tactic of attacking the character, motive, or some other attribute of the person making an argument rather than the substance of the argument itself. This avoids genuine debate by creating a diversion often using a totally irrelevant, but often highly charged attribute of the opponent's character or background. The most common form of this fallacy is "A" makes a claim of "fact", to which "B" asserts that "A" has a personal trait, quality or physical attribute that is repugnant thereby going off-topic, and hence "B" concludes that "A" has their "fact" wrong – without ever addressing the point of the debate.
Other uses of the term ad hominem are more traditional, referring to arguments tailored to fit a particular audience, and may be encountered in specialized philosophical usage. These typically refer to the dialectical strategy of using the target's own beliefs and arguments against them, while not agreeing with the validity of those beliefs and arguments. Ad hominem arguments were first studied in ancient Greece; John Locke revived the examination of ad hominem arguments in the 17th century. James Madison opposed the use of this argument in the following words:
If according to the noble precept, it be lawful to accept good advice even from an enemy, shall we set the ignoble example of refusing such advice even when it is offered by our friends? The prudent enquiry in all cases, ought surely to be not so much from whom the advice comes, as whether the advice be good
A common misconception is that an ad hominem attack is synonymous with an insult. This is not true, although some ad hominem arguments may be considered insulting by the recipient.
History
The various types of ad hominem arguments have been known in the West since at least the ancient Greeks.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Sep 21, 2026. The linked authority identifier is Q189183. The Library of Congress control number is sh98000284. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank.
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This entry incorporates text from “Ad hominem” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.