Pay per play
online advertising method
Pay per play (PPP), also known as cash per play (CPP), is an online advertising method that plays an audio advertisement on websites. The term "pay per play" comes from advertisers paying for each audio ad played. Also, the web page playing the audio ad is normally paid for each ad they serve. Ads are typically automatically played when a visitor loads a web page. Most commonly initiated via JavaScript, audio ads normally cannot be stopped once they start. Audio ads vary in length, and a website visitor will usually hear only one advertisement per visit to any specific web page.
In radio advertising, the term "pay per play" can also refer to a relationship between advertisers and audio ad producers.
Mixberry Media launched a form of PPP allowing audio enabled web sites and mobile applications to request targeted audio ads in real time. This allows advertisers to control where their ads are heard in addition to giving the publishers full control of their user experience. This method takes advantage of "dead space" or loading time, serving audio ads while the user is waiting for audio output, gaining their focused attention.
This brief starts where responsible research should: with the source description of “Pay per play” as online advertising method. Everything that follows is an evidence route, not borrowed authority.
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Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Jul 5, 2024. The linked authority identifier is Q7156615. None of the 0 selected statements returned an explicit reference.
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This entry incorporates text from “Pay per play” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.